Effimera October 2011

2011-12-12 Rossana Giuffrida posted:

"EFFIMERA reflects the apparent solidity that is not present in raw materials which have been made into art. Old wood found in abandoned factories and left to degrade in the mud, broken plastic with faded colours from the sun, clay that would easily break at the slightest touch. Just like with life, they indicate only one truth: death. They represent the current day that slowly fades off in the tomorrow and the past that re conquers a moment of the future. It’s nature that does not want to die but on the other hand shows itself in different renovated forms." These were the words of artist Donatella Ceria when she was asked to explain the significance of her exhibition which was carried out at Centro Culturale "Luigi Russo", Pietrasanta.

By working closely with the artist we have managed to carry out a particularly complex project that started from designing the logo and ended with setting up the exhibition. We spent a considerable amount of time in the initial phases of designing the logo which then enabled us to propose a final image that effectively incorporated the meaning the artist wanted "EFFIMERA" to transmit. We then also designed a number of additional variations of the logo which nicely fitted on all the relevant material.

A lot of attention was also put into the pamphlet which contained the entire visual journey the visitor would see whilst visiting the exhibition alongside personal comments and explanations of the artist.

Sant’Agostino church, PietrasantaSant’Agostino church, PietrasantaSant’Agostino church, PietrasantaSant’Agostino church, PietrasantaGadget EFFIMERAShopping bag EFFIMERAGadget EFFIMERASant’Agostino church, PietrasantaSant’Agostino church, PietrasantaEFFIMRA opening partyEFFIMRA opening partyEFFIMRA opening partyEFFIMRA opening partyEFFIMRA opening partyEFFIMRA opening partyEFFIMRA opening partyGarden, PietrasantaGarden, PietrasantaGarden, PietrasantaGarden, PietrasantaGarden, PietrasantaGarden, Pietrasanta

Highlights

Retail design in Olbia
Retail design in Olbia

As mentioned in a previous article, within a business or company we find the graphic work of a professional who, with the purpose of involving the customer, creates images or ad hoc messages for that space. W...

Read more

Website creation in Olbia - Custom Websites
Website creation in Olbia - Custom Websites

Do you need a new website in Olbia or want to upgrade your old website? Do you need to develop an eCommerce site? dodify specializes in the creation and implementation of web sites in Olbia. For years customer...

Read more

SEO 101
SEO 101

There’s a high chance that you’ve heard the term SEO before but while you may have heard of these three letters (short for Search Engine Optimization) do you know what it is and why exactly it’s so important for websites?...

Read more

Contact Us

If you would like to contact us, need assistance or information about our services please drop us an email at info@dodify.com or use the form below.

Your contact details will be used in accordance with our privacy policy.