Social media has made it much easier for businesses to reach out quickly to their audience.
Publishing something on Facebook, Twitter, Instagram, and YouTube can reach a global audience in mere minutes.
But managing an effective social media account is not as easy as just posting something. To be successful you need to take into consideration:
- The timing of your posts: there are certain times of the day where posting content is optimal, especially if your company is specifically based in one geographical location. While you may be awake at 3am your customers may not be!;
- The content: for engaging posts that you want people to share your content will need to be of value, whether it’s by demonstrating knowledge, has entertainment value, or is visually appealing;
- Don’t forget about those hashtags: Including a hashtag (#) beside keywords will make the content of your post accessible to all people with similar interests, even if they're not your followers or fans;
- Not all social media platforms serve the same purpose: depending on the sector your business is in you may want to focus on a specific platform, especially if you’re lacking resources.
If you’re lacking resources to manage your social media accounts or don’t know which platform is most appropriate get in touch. We at dodify can take care of managing your social media accounts.
Contact us or click on ‘Request a Quote’ on the top right for further information.
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