Brand design and corporate identity for a service company operating in northern Sardinia. The brand, which incorporates the initials of the owners in the GS monogram, has been developed to incorporate the various activities carried out by the company (insurance, real estate agency, technical study and processing practices) under a single brand design. The combination of colours, blue and gray, we believe are the most suitable to represent the values of the company. Blue is used to represent authority, dignity and pride, and is considered the corporate colour par excellence. The gray combined with blue reinforces its institutional nature and induces trust on the part of the user. The business cards, letterheads, document folder and the company profile are part of the coordinated brand design.