Are you looking to increase visits to your website? Creating a blog or landing pages may help.
Blogs or news updates are important not just for keeping customers up-to-date with the latest news, but also to help your website to be continuously updated, which will in turn lead to better indexing on search engines and consequently, more website visits and visibility.
A landing page is a specific web page someone can land on. This can be used as an entry point into a website or a particular part of a website. One blog post would be an example of a landing page, as it is a specific page users have gone to to get to your website.
These pages typically contain keywords that are indexed by search engines with the aim of bringing up suitable results for the user who is searching for information on a particular subject or topic.
Tips for creating suitable content for landing pages:
- Keep your page focused; if you’re discussing a specific topic use keywords that are related to that topic.
- Have different landing pages for different areas of the company. For example if you have have a business that operates in multiple cities or countries, create landing pages for each of your core geographical areas;
- Have a very clear call-to-action (CTA). When users come to your page what do you want them to do? If it’s to contact you, ensure the contact link is easily accessible. If it’s to promote a new offer, ensure the offer link is easy to see and will direct users to the part of the website you wish to take them to;
- Keep the page short, simple and to the point. Provide only the essential information.
If you would like further information on landing pages call us or email.
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