The name refers to the area in which the company mainly operates and the type of service offered. The logo which incorporates both a shield and a "G" of Gallura, ends with a leaf; all these elements represent values such as protection from weeds and respect for nature. The slogan, since 1994 respecting the environment, summarizes the company history. The chosen character is a stick: it gives the company characteristics of modernity and reliability. The colours used are acid green, which represents nature, and gray, which dampens the bright green and projects the company's attention to new technologies.